Digipak planning

This is the layout for my digipak. I designed it on Photoshop, and it is an idea of what I would like my final product to look like.

Initial Sketches

These are just some of the ideas I want to use for my music video, but I still don't know if I will use all of these, as it is just an initial plan, or maybe not use any at all. I will do some test footage and from there I will carry on developing my plan or completely change it. 

Flatplan

Digipak Flatplan

This is my flatplan. This is more or less what I would like my digipak to look like when I finish designing it on Photoshop. I have some photos already, but I would like to take some more so I can use the two main colours(blue and yellow), as the photos I have used up until now are just to test what the final product would look like.
I think my digipak will look quite simple, but colourful and good at the same time. I don't want to use too many photos, just one on the front cover. For the rest I just want illustrations and solid colour backgrounds, with sans serif font. I am using Sans Serif font because it looks more girly, and it is what is most used in other CD's / Digipaks of this genre. The colours aren't particularly girly, as blue  is usually associated with boys and pink is associated with girls, but the song is quite energetic and I researched the meaning of these colours and according to my research they are energetic colours, and this is what I want to transmit to my target audience.

Target audience for music video

The term ‘pop’ originally comes from the word popular, so it means it is one of the best known genres. The amount of time pop has been around for is debatable. It became famous in the 50’s, deriving from rock and roll. As a genre, pop music is very eclectic, often borrowing elements from other styles including urban, dance, rock, Latin and country.  Pop is also known for using short-to-medium length songs always focusing on the main artist using this as a commercial strategy, written in a basic format, usually using repeated choruses and a catchy rhythm and using dance orientated beats.  Pop music is generally thought of as a genre which is commercially recorded and desires to have a mass audience appeal.

The term ‘pop song’ was first used in 1926 and some people consider this to be the birth of pop music.

Pop was usually seen as an opposite term to rock music, as rock music aspired to authenticity, pop music was commercial and with no artistic intention and more focused on recording, producing and new technology over live performance.

Pop doesn’t come from any particular place or target any particular group of people. It is a genre that tries to target all audiences, although their best audience are normally girls from the age of 12 to 25. 

The song I'm going to use and the music video I'm going to make will probably appeal to all audiences, but be specially targeted at teenage girls, as they are the broadest audience group for pop music. The macro elements such as the audience and the genre are made up from the micro elements such as mise-on-scene and props used , so this is something I will focus on a lot, as well as on the semiology, to make sure the video is targeted at the right audience. 

 

 

 

Mind Map

This is my mind map. It represents all the ideas I have to create my digipak design. I hope to use a combination of all my ideas to make the final product, and maybe some more ideas that I have. At the moment I have made a flat plan and a digipak draft on Photoshop and I have used most of the ideas. I want to keep the house style for my digipak, my magazine advert and my music video, to keep it all visually related, so when people see it they can tell it belongs together. 

Moodboard

This is a mood board for my music video. I have made this so I can base all my planning on this idea, to have a better idea of what I'm doing. Based on this mood board I have planned my digipak flat plan and my digipak draft layout.
My ideas are to use bright colours in the video, have a bit of black and white in it too, and I would like to film in studio with the lights. I would like to have some dancing in the video, maybe just one person dancing or maybe a group of people doing a choreography.

Music Video Plan

I changed my track, so instead of using 'Not my problem' By Mackenzie Lightwood I will be using a song called 'All rights reserved' by Anny Sky.
The genre is very different; the first one is a slow love song with an acoustic guitar and the second is a more energetic song, with electronic sounds.
I already wrote my plan/synopsis for the first song, but as I have changed my mind, I did one for my new track.

Music Video Plan

General style of music video: Conceptual video, maybe related to Laura Mulvey's male gaze. Use of dancing and probably short clothing.

Description: I would like to use coloured lights. high camera angles and a lot of close-ups. I will probably use a lot of lip singing and dancing of one ore more people.

Resources needed: Colourful clothes and make up, studio lighting, maybe body paint.