Target audience for music video

The term ‘pop’ originally comes from the word popular, so it means it is one of the best known genres. The amount of time pop has been around for is debatable. It became famous in the 50’s, deriving from rock and roll. As a genre, pop music is very eclectic, often borrowing elements from other styles including urban, dance, rock, Latin and country.  Pop is also known for using short-to-medium length songs always focusing on the main artist using this as a commercial strategy, written in a basic format, usually using repeated choruses and a catchy rhythm and using dance orientated beats.  Pop music is generally thought of as a genre which is commercially recorded and desires to have a mass audience appeal.

The term ‘pop song’ was first used in 1926 and some people consider this to be the birth of pop music.

Pop was usually seen as an opposite term to rock music, as rock music aspired to authenticity, pop music was commercial and with no artistic intention and more focused on recording, producing and new technology over live performance.

Pop doesn’t come from any particular place or target any particular group of people. It is a genre that tries to target all audiences, although their best audience are normally girls from the age of 12 to 25. 

The song I'm going to use and the music video I'm going to make will probably appeal to all audiences, but be specially targeted at teenage girls, as they are the broadest audience group for pop music. The macro elements such as the audience and the genre are made up from the micro elements such as mise-on-scene and props used , so this is something I will focus on a lot, as well as on the semiology, to make sure the video is targeted at the right audience.